Shortly thereafter, Lay's introduced what became its best-known slogan: "betcha can't eat just one". Doolin, merged with Lay’s, forming Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, which was then the highest sales revenue earned by any manufacturer. In 1961, the Frito Company, founded by Charles E. The business shortened its name to "the Lay's Lay Lingo Company" in 1944 and became the first snack food manufacturer to purchase television commercials, using Bert Lahr as it’s celebrity spokesperson. Lay crisscrossed the southern United States, selling the product from the trunk of his car. In 1938, he purchased the Atlanta, Georgia-based potato chip manufacturer "Barrett Food Company", renaming it "H.W. In 1932, salesman Herman Lay opened a snack food operation in Nashville, Tennessee.
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